Raw, medium amber, Flavour is very distinct, like no other honey. Really very pleasant and draws you in for more. Low GI, not very sweet to taste. Has a 50 to 58 TA (Total activity) rating which makes it one of the best medicinal honeys there is. At a fraction of the price of Manuka of the same quality, this is an amazing Honey. It is also a honey that crystallizes very slowly. From the pristine Jarrah forests in WA.